![]() Each image is crisp, clear, and directly related to an article in the newsletter. Apartment Therapy does a great job of selecting images for its newsletter. In fact, images can be just as important as the copy in your email newsletter. Apartment TherapyĬontent will always be king - especially when it comes to email - but the value of great imagery can’t be understated. In other words, Fizzle brings their content directly to subscribers so that they don’t have to click on links unless they truly want to dive deeper into the topic. This is another unique take on a newsletter because Fizzle tries to keep the reader in their inbox instead of directing them all over the place. These kinds of roundups can be relatively low-lift for businesses to put together - for example, you can throw a Google Alert on a trending topic or relevant keyword to make compiling your top 5 or top 10 easy. SEO giant Moz sends out a semimonthly email newsletter to share 10 of valuable, recent articles about search engine optimization and digital marketing.Įven better, they don’t stick strictly to their own content, choosing to curate the best they can for their readers. That’s why customization can be so powerful it makes everyone on your list feel heard and paid attention to. When you’re trying to please everyone, you ultimately please no one. Before doing a mass send, remember that personalized emails get 6x the transaction rates. Penguin Random House’s email example also highlights multiple book genres and, by encouraging subscribers to update their reading preferences, increases the lifetime value of their subscriber base. This email newsletter example illustrates why customization pays off. Using that information, all of the newsletters that this subscriber gets are now customized. After all, you wouldn’t market sci-fi to a romance novel enthusiast, or vice versa.īut how does the publisher know which books the subscriber likes? In this case, Penguin Random House sent the subscriber a link to a preference center to select the most appealing book genres. Based on the information that you collect from your subscribers, you can segment your list and provide personalized content.Ī personalized send shows people content that’s relevant to their interests. Penguin Random HouseĪre you creating one newsletter and sending it to all of your subscribers? Take a page out of the Penguin Random House playbook and send more personalized newsletters. This kind of email newsletter works best with an engaged audience who is further in the conversion funnel - they’re actively looking for courses, webinars, boot camps, and workshops from GA. At a glance, you can quickly see what long-term courses and after-work panels are available to you at the click of a button. General Assembly’s email newsletter example is effective for two reasons: (1) it offers up a wealth of upcoming content and (2) keeps that content simply organized. Their newsletter provides valuable dates and allows users to RSVP to upcoming events and workshops, and they do it in a very minimalistic fashion, even breaking down dates on a per-week level with a section called “This Week’s Events.” Why it works General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. 15 of the best email newsletter examples we’ve ever seen These newsletter examples are more than eye candy - they contain valuable tricks of the trade and proven tactics that work. Ready for your brand to make a splash in the crowded waters of email marketing? Use these 15 newsletter examples as inspiration for your next send. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity. That’s why we’ve compiled 15 of the best of the best newsletter examples to reference when your brand needs a boost. While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their terms.īut there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything. Your email newsletter is one of your most powerful marketing channels.
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